I wanted to do a re-branding of Super Barley Bros! in order to be more transparent about what we do, podcasting about video games and craft beer. Looking at our 2nd banner, the image that goes across the top of the site and social media, you could pretty much tell. However, our profile picture was not so clear. We have had 3 basic branding cycles, including the newest. So let’s take a look at a timeline.
Like the phoenix, (haha, John) from the ashes of MAG (Middle Aged Gamers) Reviews was the transformation that is the Super Barley Bros. Why the name? With all the kids we have in our circle of friends we would gather around and socialize at their respective birthday parties. Typically the guys would do a bottle share and talk about craft beers, video games, or the newest nerd show/movie. Scott & John we’re already talking in front of a camera and listening to other podcasts. We all enjoyed the conversations and thought, ‘why not share our enjoyment’? Ian insisted on a name change. With the topics centered around beer and games, we pondered. All of us are old enough that we were the primary demographic of the NES (Nintendo Entertainment System). Who was the main mascot of the NES? Why, our favorite little plumber in red, Mario! We are all bros. Barley is an ingredient on some beers. BAM! Super Barley Bros. it is.
This grouping of pictures is from we first started in September 2013. We had 2 different banners and 1 profile picture set in the theme of the NES 1985 game, Super Mario Bros. This first branding was based on 8-bit Mario and was done within MS Paint. The font is part 8-bit and part 64-bit.
The following grouping of pictures is from August 2014. This was set to the theme of Nintendo Wii’s 2007 game, Super Paper Mario. With a combination of 8-bit Mario font and barracho (Latin, for drunk) font. Why didn’t I do a newer, more three-dimensional Mario theme? It’s harder to manipulate, and I am a novice at best when it comes to creating art. This round of branding was being done in Inkscape, which is more for vectors. Super Paper Mario had a ton of vector files to choose from. This was my first attempt of manipulating photos outside of the MS Paint. This branding had one main banner that was altered based on the social media’s header dimensions, and a couple of profile pictures.
Now in May 2016, we wanted to do an update, simpler and straight-forward, and still be transparent. This was a combination of using Inkscape and Gimp to get the banner and profile picture created. The font was still part 8-Bit Mario & barracho with Comic Strip thrown in.
Well, that’s all he wrote. I have been happy with each of the phases, but I definitely like the simple, straightforward approach. Which one is your favorite?